The Study Of Deep-Sea Water and Health-Promoting Behaviors For Consumers

• Main Authors: Jhe-Jhen Lin, 林中柱
• Other Authors: Ching-Yuan Chen
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/42057949405561353127

碩士 === 中臺科技大學 === 健康產業管理研究所 === 100 === Objectives：For humans, "deep-sea water," play an important role in water depths below 200 meters, may be called, has a low temperature, clean and nutritious and other features, consumers purchase related food, beverage, pharmaceutical, Beauty and the multiple leisure use. Because they belong to innovative products, causing the study of the "deep-sea water" of interest. Purpose：This study aims to explore the deep ocean water consumers and raise awareness of health-promoting behaviors, conduct analysis and comparison of their differences. Methods：In the study procedures, a more in-depth understanding of consumer awareness and deep-sea water is able to become part of health promotion, case by case, supplemented by interviews, questionnaires based Conclusions：In this study, in addition to the pre-understanding of deep ocean water can be effective ways to promote physical health, but also integration of the health industry to enhance competitiveness, for which specific recommendations in this study, the health industry in the period to help the sustainable energy use. Key words：Consumer characteristics, deep-sea water, health promotion