Crisis and Turning Point of the Taiwanese Opera Troupes in the 21st century--through an Example of Siau Jing Zhi Taiwanese Opera Troupe in Taichung City

• Main Authors: Shu-Hua Chiang, 江淑華
• Other Authors: Been-Youn Lee
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/67807344326032546009

碩士 === 中臺科技大學 === 文教事業經營研究所 === 100 === Taiwanese opera gain fame and fortune in a hundred years ago in Ilan. It is through the old songs, outdoor Taiwanese opera, indoor Taiwanese opera, radio Taiwanese opera, movies Taiwanese opera, television Taiwanese opera, Theatre-stage Taiwanese opera, in each stage of development will continue to assimilate the characteristics of other operas, and enrich the contents of the Taiwanese opera.The social environment Changing, resulting in a variety of challenges, and the Taiwanese opera have to seek another way out, so this thesis through an example of Siau Jing Zhi Taiwanese Opera Troupe in Taichung City want to study the following questions: First, it finds out the history of the development of Siau Jing Zhi Taiwanese Opera Troupe.Second, it discusses the Countermeasure of Siau Jing Zhi Taiwanese Opera Troupe in a choke point, Third, it Investigates the business strategy of Siau Jing Zhi Taiwanese Opera Troupe. in the face of the future social challenges.At last the researcher provides the following suggestions: (A) to recommend Siau Jing Zhi Taiwanese Opera Troupe following the times having a innovative attempt, bring up the personnel of editing and creation in the campus, establishment the fans group, and set the the troupe database.(B) to suggest the government departments to market Taichung City by culture, set up and carry out the laws and decrees of management and the backing up , apply the relevant activities of promotion about Taiwanese opera, record the oral history and video ot senior people in the arts. Both sides to proceed by thegovernment and opera troupes,it will benefit the sustainable development of Taiwanese opera in Taichung City.