The Analysis of Critical Success Factors of the Business Development for the Service Industries

• Main Authors: Chia-Ling Chen, 陳嘉玲
• Other Authors: Chin-Chow Yang
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/07179805191783718419

碩士 === 中原大學 === 工業工程研究所 === 100 === According to the statistics of World Bank, the output ratio of the service industries are higher than the manufacturing industries, the output ratio indicating the importance of economic activity and future development trends in service industry. The output ratio of Services industry in Taiwan has reached about 70% in 2011, but Taiwan market is small and lack of competitiveness with other countries. To be successful, the enterprise must rely on the internal competitive advantage, which is the key to success. By focusing on these critical factors, the enterprises could gain advantage and success in the competitive environment of the industry. Nowadays, Taiwan has many different service industries, but they don’t have complete critical success factor indicators. Therefore, the main purpose of this study is to establish the critical success factors indicators in applicable different service industries. First, we use literature reviews and experts interview to evaluate the importance of the key factors, and then use Delphi Method to initially construct 4 dimensions, 19 key success factors and 46 items of key activities. After receiving the questionnaire back from the 17 experts, the data will be analyzed by using Delphi Method to determine the importance of 19 key factors indicators and 53 items of key activities. The most 8 critical success factors are “Understanding of customer needs”, “Excellent offering”,“Focus on target customers “,“Product strategy”, “Core value”, “Outstanding talents”, “Manufacturing and production management”and “Information Technology systems and operation ". The results of this study could help service industries to develop strategies from these key success factor in order to enhance the competitiveness of enterprises.