A Developmental Study Of Innovation in the Eyewear Service Industry of the Experience Economy of Taiwan

• Main Authors: Ming-Chi Wang, 王明智
• Other Authors: Churong Wey
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/98804205352326267473

碩士 === 中原大學 === 室內設計研究所 === 100 === Here in Taiwan, the proportion of the population with myopia is the highest in the world, moreover the baby boomers are now entering the age of presbyopia, thus almost every person are in need of wearing eyeglasses, whether for seeing far or near. Glasses has become a "seen and be seen" aesthetics. Going through examinations, trying on new prescriptions, and finally choosing a frame that is not only comfortable but also fashionable are general steps for a customer, therefore the close interaction between optical shops and its customers is of upmost importance. Eyewear is an indispensable commodity, however the quality of service and standards within the profession varies because anyone can open an optical shop and give out eye exams here in Taiwan since the Optometry Act has not passed the legislation. The optical shops can now be categorized in three types: luxurious eyewear boutiques with high standards, mid-range chain stores for mid-level consumers, and also eyewear stores that only carrys frames and services at low prices. From eye exam to prescription fitting and frame choosing, the process leading up to the final transaction is of essence, moreover the detailed service plus the atmosphere within the shop are crucial factors for all customers as they make their decision on whether to purchase eyewear at a shop. The focus of this study is to discover issues and foreseeing problems and find solutions and ways to improve, for the future benefit of the eyewear industry development in Taiwan, based on surveys and interviews of the owners and managers of the high-end eyewear boutiques regarding to the various displays at storefront, the settings in the examine rooms, VIP rooms and Try-On sections at each respecting shop. The goal is to inject the vision of experience economy into the eyewear service industry, and thus to bring closer the relationship between optical shops and its customers.