| Summary: | 碩士 === 清雲科技大學 === 經營管理研究所 === 100 === The textile industry earns around 70 to 90 hundred millions of US dollars every year, and it is still one of the biggest industry at the foreign exchange market in Taiwan. The dyeing and finishing business is the processing industry of the textile industry. Moreover, dyeing and finishing business is the key industry to boost functions and added values of the textile products when Taiwan attempts to become the Asia Pacific fabric operation center. Recently, the capacity utilization rate and operational performance of dyeing and finishing industry are getting worse in Taiwan. Therefore, it is important to find out the successful strategies which can help dyeing and finishing manufacturers to improve their operational performance.
First, the study analyzes four aspects of operational problems of the case company with which it may confront based on Balanced Score Card strategy management tool. Second, the case company’s strengths, weaknesses, opportunities, threats, and possible were observed through the Five Forces model, SWOT analysis, and TOWS analysis. Furthermore, Case Study and Action Research Methods are used to investigate the key strategies to improve the performance of case company. The aim of the study is to infer the effects of new business strategies on the operational performance of the dyeing and finishing industry via causal relationship by using strategy maps of Balanced Score Card.
The study concluded that besides adopting Porter’s cost leadership, differentiation, and focus strategy as an option of business model, the case company should apply Ansoff’s product market growth matrix as well. Companies which are able to satisfy customers with variety of demands could establish another blue ocean market through multiple strategies.
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