A Text Analysis of Consumption and Well-being in Bridal Photography Services from Consumption Community Messages

• Main Authors: Yun-Ru Chen, 陳韻如
• Other Authors: Shu-Chin Huang
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/38456099103179582462

碩士 === 朝陽科技大學 === 企業管理系碩士班 === 100 === The wedding photography industry in Taiwan is often referred to as the industry of well-being because it captures memories in the form of souvenirs for consumers and allows them to express themselves. Wedding photography not only provides newlyweds with images that symbolize beauty, romance, and well-being, but also gives them a fun, once-in-a-lifetime consumer experience. This study explores the kind of well-being people from the service industry bring to consumers. Participants in the consumption community have a passion for specific topics that exceeds that of non-participants. They spontaneously share consumption stories and observe consumer experiences from them to form a source rich in consumption participation experience. In this study, therefore, 150 stories on wedding photography consumption experiences were chosen from the consumption community of the “veryWed” website for content analysis. The main purpose was to explore the well-being perceived during consumption and how consumers enhance consumption well-being from the perspective of participation. The research results found that (1) the primary objective of consumers of wedding photography is “high quality results”; (2) participation behaviors that enhance well-being include searching for information via virtual and physical channels, preparation behavior, establishing relationships, coordination behavior, communicating needs, physical involvement, emotional involvement, intervention behavior, and telling others about the experience, among which establishing relationships is the most important; (3) the main content of consumption well-being includes “happy consuming,” “satisfaction with the style,” and “satisfaction with the photos”; (4) the clearer the consumption objective, the higher the level of participation; and (5) the higher the level of participation, the higher consumption well-being becomes.