A Research on the Badminton hall Consumer, Group Climate,Perceived Value and Sport Commitment.
碩士 === 朝陽科技大學 === 休閒事業管理系碩士班 === 100 === The purpose of this study is to investigate the relationship among consumers’ group climate, perceived value and sport commitment in Badminton centers. And also want to know the differences between different background variables of the consumers. The objectiv...
Main Authors: | , |
---|---|
Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2012
|
Online Access: | http://ndltd.ncl.edu.tw/handle/66533010684338778931 |
id |
ndltd-TW-100CYUT5675013 |
---|---|
record_format |
oai_dc |
spelling |
ndltd-TW-100CYUT56750132015-10-13T21:17:23Z http://ndltd.ncl.edu.tw/handle/66533010684338778931 A Research on the Badminton hall Consumer, Group Climate,Perceived Value and Sport Commitment. 羽球館消費者團體氣氛、知覺價值與運動承諾之探討 Yu-Sheng Lin 林祐陞 碩士 朝陽科技大學 休閒事業管理系碩士班 100 The purpose of this study is to investigate the relationship among consumers’ group climate, perceived value and sport commitment in Badminton centers. And also want to know the differences between different background variables of the consumers. The objective of this study is the consumers who play badminton in Badminton centers in Taichung city. The research is operated with quota sampling. There are a total of 300 questionnaires sent, 268 valid questionnaires got back, and the effective response rate is 89.3%. The material would be analyzed through descriptive statistics, independent Sample t–test, one-way ANOVA analysis, correlation analysis and multiple regressions. The results are as follows: 1. The consumers who is older 45 years old and working in economic and/or technology filed, display higher working group climate; the consumers who is older 35 years old, not students and/or the monthly income over NT.70,000 perceived higher social group climate. 2. The consumers whose monthly income over NT.70,000, would perceived higher emotional perceived value. 3. The consumers who participate in Badminton over one year display higher desire commitment in sport commitment. 4. The Team work and the social group factors of group climate dimension could predict consumers’ perceived value and sport commitment effectively. 5. The emotional, price and functional and social factors of perceived value could predict the consumers’ sport commitment effectively. 6. Perceived value has partial mediating effects between group climate and sport commitment. According to the result, the managers and/or directors of Badminton centers should give themselves to build the group climate to promote the team members’ recognition, and then enhance their motivation of continuing participating. Jen-wei Chen Su-shiang Lee 陳人維 李素箱 2012 學位論文 ; thesis 111 zh-TW |
collection |
NDLTD |
language |
zh-TW |
format |
Others
|
sources |
NDLTD |
description |
碩士 === 朝陽科技大學 === 休閒事業管理系碩士班 === 100 === The purpose of this study is to investigate the relationship among consumers’ group climate, perceived value and sport commitment in Badminton centers. And also want to know the differences between different background variables of the consumers.
The objective of this study is the consumers who play badminton in Badminton centers in Taichung city. The research is operated with quota sampling. There are a total of 300 questionnaires sent, 268 valid questionnaires got back, and the effective response rate is 89.3%. The material would be analyzed through descriptive statistics, independent Sample t–test, one-way ANOVA analysis, correlation analysis and multiple regressions.
The results are as follows: 1. The consumers who is older 45 years old and working in economic and/or technology filed, display higher working group climate; the consumers who is older 35 years old, not students and/or the monthly income over NT.70,000 perceived higher social group climate. 2. The consumers whose monthly income over NT.70,000, would perceived higher emotional perceived value. 3. The consumers who participate in Badminton over one year display higher desire commitment in sport commitment. 4. The Team work and the social group factors of group climate dimension could predict consumers’ perceived value and sport commitment effectively. 5. The emotional, price and functional and social factors of perceived value could predict the consumers’ sport commitment effectively. 6. Perceived value has partial mediating effects between group climate and sport commitment.
According to the result, the managers and/or directors of Badminton centers should give themselves to build the group climate to promote the team members’ recognition, and then enhance their motivation of continuing participating.
|
author2 |
Jen-wei Chen |
author_facet |
Jen-wei Chen Yu-Sheng Lin 林祐陞 |
author |
Yu-Sheng Lin 林祐陞 |
spellingShingle |
Yu-Sheng Lin 林祐陞 A Research on the Badminton hall Consumer, Group Climate,Perceived Value and Sport Commitment. |
author_sort |
Yu-Sheng Lin |
title |
A Research on the Badminton hall Consumer, Group Climate,Perceived Value and Sport Commitment. |
title_short |
A Research on the Badminton hall Consumer, Group Climate,Perceived Value and Sport Commitment. |
title_full |
A Research on the Badminton hall Consumer, Group Climate,Perceived Value and Sport Commitment. |
title_fullStr |
A Research on the Badminton hall Consumer, Group Climate,Perceived Value and Sport Commitment. |
title_full_unstemmed |
A Research on the Badminton hall Consumer, Group Climate,Perceived Value and Sport Commitment. |
title_sort |
research on the badminton hall consumer, group climate,perceived value and sport commitment. |
publishDate |
2012 |
url |
http://ndltd.ncl.edu.tw/handle/66533010684338778931 |
work_keys_str_mv |
AT yushenglin aresearchonthebadmintonhallconsumergroupclimateperceivedvalueandsportcommitment AT línyòushēng aresearchonthebadmintonhallconsumergroupclimateperceivedvalueandsportcommitment AT yushenglin yǔqiúguǎnxiāofèizhětuántǐqìfēnzhījuéjiàzhíyǔyùndòngchéngnuòzhītàntǎo AT línyòushēng yǔqiúguǎnxiāofèizhětuántǐqìfēnzhījuéjiàzhíyǔyùndòngchéngnuòzhītàntǎo AT yushenglin researchonthebadmintonhallconsumergroupclimateperceivedvalueandsportcommitment AT línyòushēng researchonthebadmintonhallconsumergroupclimateperceivedvalueandsportcommitment |
_version_ |
1718058907341946880 |