| Summary: | 碩士 === 朝陽科技大學 === 休閒事業管理系碩士班 === 100 === The number of domestic seniors reached the United Nations World Health Organization set the aging society indicators seniors leisure and tourism market into the future tourism market block, the aging population structure, the resulting increase in background factors, health concepts maturing .
The main purpose of this study was to investigate the spa tourism attitude of the central region of respondents over the age of 55 dimensions and spa tourism hinder the relationship to the questionnaire as the main research tool, a total of 339 valid questionnaires, the use of reliability analysis, description statistics, independent sample t test, one-way ANOVA analysis methods to analyze the socio-economic background of the respondents, the current status of the spa tourism attitude, spa tourism, impede and spa tourism cognitive dimensions, regression analysis to explore the hot springs tourism attitude on the Hot Springs tourism hinder the impact mode, the results show that:
Respondents socio-economic backgrounds are different, and its hot springs tourism attitude dimensions hinder significant differences in temperature and spa tourism.
Positive effects; Second, the cognitive level of seniors spa tourism spa tourism on an emotional level, the participation of senior citizens Hot Spring Tourism on an emotional level has a positive impact on the level of spa tourism behavior; senior citizens to participate in the Hot Springs Tourism emotional level, level of spa tourism behavior have a positive impact.
Third, the senior citizens to participate in spa tourism and leisure partial mediating effects hinder the spa tourism emotional and behavioral dimensions.
Verify the results above, it is recommended that the relevant units of the following three
One, it is recommended spa industry, the relevant agencies can place more emphasis on knowledge of the effectiveness of advocacy spa and hot tub, health care provided to the public to understand, so that the hot spring health concept of health effects to the promotion and advocacy, and enhance people pay attention to the idea of health in everyday life.
Can introduce related measures or cross-industry alliances, such as regional businesses with the medical clinic health examination at the Hot Springs area spa health tourism, or a combination of local dishes to the development of a number of activities, cross-industry alliances, so that the hot spring health tourism the development of more perfect.
Marketing can enhance the perspective of the hot spring health care, senior citizens or people to raise interest in health tourism hot springs in order to enhance the satisfaction of the health tourism hot springs, and thus enhance the reputation.
|
|---|
