| Summary: | 碩士 === 大葉大學 === 企業管理學系碩士班 === 100 === The initial focus and application of the Balanced Scorecard in order to improve the management of for-profit organizations, but to improve the management of government and non-profit organizations, the better; the domestic application of research in government or nonprofit organizations is rare.
In this study, case study approach to dihydrate Township Farmers' Association of Changhua County for the study, through literature, interviews and discussion, field applicable to the case of agricultural planning and design a set of balanced scorecard.
The results of this study are as follows:
This study aimed to explore how BSC can be applied to farmer’s associations as juristic person institutions. We applied the four measurement criteria that BSC proposed: finance, customer, internal processing, and learning. We suggest that the 9 aspects of the strategies of famers’ associations are: improving profit, cost-down, customer satisfaction, better service, image building, increase efficiency at work, becoming more competitive, staff satisfaction, and innovation. The 19 goals of the strategies of famers’ associations are: diversity, budget controlling, increase the usage of equipment, emphasize the importance of recycling, decrease any form of wasting, reaching the standard of customer satisfaction, simplify processes, avoid making mistakes, provide professional knowledge, emphasize the importance of good working attitude, providing functional ways for customer complaining, image building, standardizing working procedures, creating new products, finding new channels, improving staff communication, providing chance of further learning, increasing team spirit, cultivating innovating abilities of staff.
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