| Summary: | 碩士 === 大葉大學 === 管理學院碩士在職專班 === 100 === This study aimed to explore the marketing orientation, organizational commitment, organizational culture and school effectiveness of the current situation and its overall pattern of relationships. The research subjects were the teachers of Taichung municipal elementary school. Through the questionnaire survey, 508 questionnaires were issued. A total of 435 valid questionnaires were obtained from 451 collected questionnaires, 16 invalid questionnaires excluded with the effective response rate of 85.6%. The research methods of Factor analysis, reliability analysis, one-way ANOVA and linear structural model LISREL were used to analyze the data. The verification of the research hypotheses leads to the following conclusions.
Through the LISREL analysis of linear structural model found that, the impact on marketing orientation of the teachers toward organizational commitment of teachers is positively significant; the impact on marketing orientation of the teachers toward organizational culture of teachers is positively significant. However, there are no significant positive impacts on marketing orientation of the teachers toward school effectiveness and also the organizational commitment of teachers toward organizational culture of the teachers and school effectiveness. There is a significant positive impact on organizational culture of teachers toward school effectiveness, on behalf of this assumption.
The overall pattern of the study can verify the goodness of fit, and based on literature review and empirical research findings, proposed the following recommendations: to enhance the performance of school administration, and strengthen school efficacy; increase communication platform for exchange of ideas flow channel; to create a good and warm school environment; encourage parents to participate in school activities into the student learning environment. Above recommendations can be used as the reference for executive education and future related research .
|
|---|
