| Summary: | 碩士 === 大葉大學 === 管理學院碩士在職專班運動事業管理所 === 100 === The purpose of this study was to explore elementary school students’ atheletic team behavior related to the Theory of Planned Behavior (TPB) using the incentive system as the moderating variable. Participants include grade five and grade six public elementary school students in Taichung area of Taiwan. Surveys were conducted through convenience sampling, and a total of 863 surveys were collected as valid data. Using LISREL 8.51 statistics software as analysis tool in analyzing Sturctural Equation Model (SEM) as the model for this study. The findings support the model and are as follows: 1. Grade five and grade six elementary school students’ behavior attitude, subjective norm and consciousness behavioral control have remarkable positive effects on behavioral intention. 2. High incentive system behavior attitude and subjective norm have direct positive effects, whereas, consciousness behavioral control does not have direct positive effects; low incentive system consciousness behavioral control has direct positive effects, whereas, behavior attitude and subjective norm do not have direct positive effects. 3. Common in all students, subjective norm and consciousness behavioral control have direct positive effects on behavioral intention, but behavior attitude does not have direct positive effects；athletes of school athletic team’s behavior attitude and consciousness behavioral control have positive direct effects on behavioral intention, on the other hand, subjective norm does not have positive direct effects.
The results of this study lead to the conclusion that, schools should encourage students to join school athletic team, participate in trainings and activities, in turn have positive effects on elementary school athletic team behavioral intention. These participants may become candidates of outstanding athletes and country’s future pride.
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