A Study on the Common Appearance Image ofMotorcycle in Taiwan
碩士 === 大葉大學 === 設計暨藝術學院碩士在職專班 === 100 === Mortorcycles are popular with Taiwanese containing all age levels。The prference of mortorcycle consumers varies from each age level.In view of the mortorcycle appearance，the acceptance of mortorcycle differs from person to person。 The research take the most...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92182261929840730859 |
| Summary: | 碩士 === 大葉大學 === 設計暨藝術學院碩士在職專班 === 100 === Mortorcycles are popular with Taiwanese containing all age levels。The
prference of mortorcycle consumers varies from each age level.In view of the
mortorcycle appearance，the acceptance of mortorcycle differs from person to
person。
The research take the most popular motorcycle manufacturers in Taiwan-SYM、
KYMCO、YAMAHA、and SUZUKI，sampling twelve motorcycles。In order not to
confuse interviewee with brands and colors，the research make use of white
motorcycle picture。The target interviewee are inhabitants in Taoyuan and Taipei
county。The research is performed by questionaires,along with data analysis by
means of SPSS12.0 。
The study shows that "Young"、"Speedy"and"Good-looking" mortorcycle are
preferred by Taiwanese mortorcycle consumers。"Useful" is the most important
factor affecting consumers intention to purchase the mortorcycle。Mortorcycles are
mainly applied for daily transportation vehicle and work。
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