A Study on the Common Appearance Image ofMotorcycle in Taiwan

• Main Authors: Chen Tian De, 陳添德
• Other Authors: Lai Chiung Chi
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/92182261929840730859

碩士 === 大葉大學 === 設計暨藝術學院碩士在職專班 === 100 === Mortorcycles are popular with Taiwanese containing all age levels。The prference of mortorcycle consumers varies from each age level.In view of the mortorcycle appearance，the acceptance of mortorcycle differs from person to person。 The research take the most popular motorcycle manufacturers in Taiwan-SYM、 KYMCO、YAMAHA、and SUZUKI，sampling twelve motorcycles。In order not to confuse interviewee with brands and colors，the research make use of white motorcycle picture。The target interviewee are inhabitants in Taoyuan and Taipei county。The research is performed by questionaires,along with data analysis by means of SPSS12.0 。 The study shows that "Young"、"Speedy"and"Good-looking" mortorcycle are preferred by Taiwanese mortorcycle consumers。"Useful" is the most important factor affecting consumers intention to purchase the mortorcycle。Mortorcycles are mainly applied for daily transportation vehicle and work。