| Summary: | 碩士 === 逢甲大學 === 經營管理碩士在職專班 === 100 === In recent years, banking industry has shifted the focus to the business of wealth management. Both European sovereign debt crisis hits the global economy and the impact of capital markets continuous shaking to Taiwan''s banking and wealth management business, are the main reasons of low willingness to invest. In the impact of bank and customer relationship, customer awareness of investment risk increases substantially, profit is no longer the only considerations. Professional level on the banks of the wealth management business confidence, trust management specifically staff weakness (moral hazard), the decline on bank loyalty. This wave of European sovereign debt crisis will accelerate the market and the economy change, but the recent banking wealth management business shrink, although the main line market continued to fall, however, customers lose confidence in the wealth management products and financial planning experts in real terms is also one of the main factors.
How can we learn lessons from past to this new understanding of wealth management is an important issue. The paper mainly discusses the banking wealth management business in the European sovereign debt crisis future trends.
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