Yilan Winery's Organizational change and Industrial development

• Main Author: 湯國龍
• Other Authors: 林信華
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/20096854332830467285

碩士 === 佛光大學 === 社會學系 === 100 === After Taiwan's Government accession to the WTO, Monopoly Bureau tobacco industry is facing a new situation in the liberalization and privatization. The wine industry in Taiwan gradually affect the local life and culture industry, more can be said to promote local tourism industry, cultural industry promoter, showing that its importance should not be overlooked. It can be seen wine and wine culture, industrial development is closely related to the business community of life. Yilan Winery is a good example, then Yilan Winery In response to the policy shift, the idea of wineries to stop migration, gradually towards the operation of the organization of cultural industries, tourism winery development. Republic of China on 12 December 1987 set up the " ChiaTsuLan Wine Museum " to provide visitors a rest, a place intellectual journey, more active development of new products, so that product diversification, refined, and all local social features, the wine of gold Zao was developed in Yilan, Yilan is the most famous kumquat fruit as the main raw material, the idea is to hope and a variety of specialties with the Ilan area, together to develop a local tourism and cultural industries. When Yilan Winery seeking industrial restructuring, in fact, many farmers also Yilan County by special industry, leisure industry businesses, cultural and art workers and the tourist industry to seek transformation, breaking the bottleneck of the moment, the establishment of Yilan Winery Museum open tourism, attracting a large number of tour buses and tourists, in addition to creating its own performance, the Yilan Winery has the resources and other businesses sharing and cooperation, so that many of Yilan County, the interaction between regional industries active again. This culture of industrial transformation and re-use way, apart from enhancing regional economic benefits and enhance the added value of industrial and social development, but also promote local economic development to achieve sustainable development. This paper used qualitative research methods to carry out, through the data and literature search, study of mining exploratory approach to in-depth interviews mainly through primary and secondary data for the secondary. The object of study is the Yilan winery of old history, winery was to investigate the changes in its organization and Ilan correlation between the local community and interactivity, learn about the operation of wineries in the case of Ilan and external marketing and product development is response and how to change (transformation re-use).