| Summary: | 碩士 === 佛光大學 === 經濟學系 === 100 === As pork is one of the most common meat source for the consumers in Taiwan, this study aimed to examine the effects of pork prices on the products presentation, the product quality and hygiene and the convenience and prices in terms of purchase. This study also investigated hoe the sale of pork with the CAS trade marks in the supermarkets and traditional markets and the cognition of CAS trade mark impacted the pork prices.
The results showed that female consumers had higher cognitions of CAS trade marks than male consumers, although the difference was not statistically significant. On the other hand, those consumers under 40-year-old presented significantly higher than those consumers with age over 40. As the CAS certification has been enforced and promoted for more than 20 years, most of the consumers under the age of 40 had higher awareness of CAS as they engaged in the purchase of pork.
The result of cluster analysis indicated that the consumption behaviors could be clustered into four categories as service-oriented pattern, general consumption pattern, active consumption pattern and quality-oriented pattern. Additionally, it was verified that seven purchasing indicators had positive economic benefits. The seven indicators were as the expense and price (58.6%), the product packaging (46.9%), the product taste (22.3%), the product hygiene (22.2%), with or without brand names (19.0%), the service manners (11.4%), and the freshness of pork products (5.9%).
To sum up, this study confirmed that the price models could be applied to the measurement of economic efficiency in terms of pork consumption, and indicated the behaviors and preferences of pork consumption.
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