| Summary: | 碩士 === 輔仁大學 === 資訊管理學系 === 100 === The main purpose of this study is the supplier's point of view, while standing on the client user's perspective, to explore the key factors of customers in the software conversion process. Dimensions of relationship quality, service quality, corporate image, hoping to find customers in the software conversion process to better fit into the customer needs to meet customer and user satisfaction, and then through software conversion success, to enhance customer loyalty. Enterprise software conversion often involves organizational change, this study, relationship quality, user satisfaction, testing enterprise software vendor, product, corporate image whether there is a positive relationship, as well as enterprise software conversion process, software switch costs, perceived risk has a positive relationship to be explored.In this study, after data analysis, the following conclusions: the results of the study, relationship quality and products and corporate image are a positive relationship with the user satisfaction. The enterprise software vendor, from the above three key factors to improve user satisfaction, in order to maintain the customer relationship to ensure that the customer is not lost (switch software). In addition, the cost of software conversion study cost, no positive effect on user loyalty, and no positive impact on the cost of software conversion costs to build the level of user loyalty. In other words, from the results of this study, users are not satisfied with the case, will not count the level of switching costs, to select a different enterprise software vendor. This study has far-reaching managerial implications for software vendors.
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