Tourists' Experience by Region of the National Park: A Yangmingshan National Park Study

• Main Authors: HAN, DE-AN, 韓德安
• Other Authors: SU, CHE-JEN
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/78643382764135428530

碩士 === 輔仁大學 === 餐旅管理學系碩士班 === 100 === The study adopted the four concepts of economy experience by Pine & Gilmore (1999) to explore the tourist experience by region of the Yangmingshan National Park.The sampling method is convenience sampling and applied with on-site intercept where investigated object is above 18 years and has been to Yangminshan National Park. In totally 546 copies of this investigation, there are 500 copies of valid questionnaires seen as 91.5％ of the effective response rate. The results of this research shows, to the effect of consumer’s experience, tourist experience is reveals the difference region. Via analysis, the mentioned results are expected to provide the reference of urban ecotourism to the fields of academics and of relevant industry.