The Integration of Frugally Innovative Practices into Business Models
碩士 === 輔仁大學 === 國際創業與經營管理學程碩士在職專班 === 100 === The height of innovation has occurred mainly in Western economies; however a newer phenomenon has recently been emerging and gaining attention among emerging markets such as China and India. The transitioning power from developed economies to developing...
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| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30774294006015058001 |
| Summary: | 碩士 === 輔仁大學 === 國際創業與經營管理學程碩士在職專班 === 100 === The height of innovation has occurred mainly in Western economies;
however a newer phenomenon has recently been emerging and gaining
attention among emerging markets such as China and India. The
transitioning power from developed economies to developing markets has
presented the need for companies to provide products and services to these
underserved markets in these areas. The way to do this is through frugal
innovation. This study will discuss frugal innovation‐ the art of resourcefully
creating solutions using simple means‐ and present company case studies to
analyze how multinationals across the globe are applying frugally innovative
techniques into their business models. In addition, the paper will discuss the
benefits of incorporating frugal innovation into a company’s strategy and
how this can be achieved.
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