A study of the influence among promotion, experiential value , relationship quality and purchase intention from the experiential marketing and relationship marketing view point-an example of beer industry.
碩士 === 輔仁大學 === 企業管理學系管理學碩士在職專班 === 100 === It’s so a competitive beer industry in Taiwan. In recent years, the foreign beer brands continue to do a lot of marketing resources strategy, and the market share rapidly rising trend. Because it’s so different competitive situation, the beer vendors use d...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79772158373878980931 |