Study On The Marketing And Leasehold Strategies Of Engineering Vehicle-Case Of Southern Area

• Main Authors: Chen, Wenhsi, 陳文席
• Other Authors: Lee, Liangchien
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/04863251346405011204

碩士 === 義守大學 === 管理學院管理碩士在職專班 === 100 === Means of transport has a great benefit not only for industrial development, but also to production, construction and everyyhing.Developed in the 1920s of industrial vehicles: "Fork Lift" is an indispensable equipment in the process of production and warehousing operations. If we can establish appropriate strategies for the purchase, and importers to establish long-term of the contractual relationship, the trust will improve future contracting when the chips can be more, if we know which are product attributes to attract customers and critical success factors for create money will be able to establish a perfect sales and leasing strategies. Southern only TOYOTA and KOMATSU two kinds of label, which they occupied for less than or equal to the northern and central parts. The proportion in the south of the rest of the NISSAN, TCM, MITSUBISHI three brands are at the top of the northern and central parts. So the scope of the study can be locked in the south of imported Japanese brands in the industry as a research object.This study is the evaluation of business strengthes, weaknesses, opportunities, threats, and analyize the positioning and competitive advantage for enterprises, SWOT analysis table lists forklift manufacturers in accordance with the comprehensive SWOT analysistable to develop the competitive strategy for purchases, sales and leasing. According to comprehensive SWOT analysis results indicated that: the advantages and threats of each of seven, opportunities and weaknesses of each three. Comprehensive SWOT analysis results.Recommendations of supply are find supplier from other countries, expect the Government to amend the law to reduce the tariff and relax some restriction of Road safety regulations.Recommendations to Sales are advance Southeast Asian market and transform itself into component manufacturer.Recommendations to lease are Improving conditions of employment,enhance all kinds of maintenance techniques and use new forklifts for leasing.