The Influence Of Self Consciousness On Brand Attachment And Brand Choice: The Moderating Role Of Resistance And Self-Construals
碩士 === 義守大學 === 管理學院管理碩士在職專班 === 100 === The constructs of brand attachment and brand attitude are as key antecedents to consumers’ brand choice. Because previous researches discussed these two constructs separately, we do not fully understand whether the brand attachment or the brand attitude plays...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26538504048713815168 |