| Summary: | 碩士 === 景文科技大學 === 觀光與餐旅管理研究所 === 100 === The purpose of this research is investigate the travel motivation, satisfaction and repurchase intention of senior citizens in tourist bus-oriented trips. In this study, according the literature of travel motivation, satisfaction and repurchase intention and give the hypothesis. The case study of senior citizens in tourists bus-oriented trips in Chia-Yi county. By questionnaire on bus, the research is assisted by SPSS statistic analysis software with the analysis of the factor analysis, correlation analysis, regressions analysis. We test and come up with the following results：1. Travel motivation has obviously positive influence on travel satisfaction. 2. Travel satisfaction has obviously positive influence on repurchase intention. 3. Travel motivation has obviously positive influence on repurchase intention.
In addition, on travel motivation, respondents are most concerned about the physical, psychological and interpersonal motivation, and most satisfied with tour leader, tour guide’s service and transportation. Therefore, the respondents are in a high degree of repurchase intention. This study tested the relationship between travel motivation, satisfaction and repurchase intention, this study discussed implications according to research results can offer some suggestions for personal and tour bus operators, as an oriented-trip strategy.
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