The Effect of Buying Decision, Product Involvement and Consumer Demographic Characteristic on Buying ：BehaviorThe Case of A Truck Tire
碩士 === 開南大學 === 商學院碩士在職專班 === 100 === Consumers’ buying behavior starts with internal demand which leads to buying motivation. Through external marketing stimulation enters consumers’ awareness. The awareness is induced by consumer’s characteristics, product involvement and perception of buying deci...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7xhgtg |