The Impact of Mascot Characteristics on Consumer advertising attitude, Brand Attitude and Purchasing Intention－The Case of COSMED COCO birds.
碩士 === 崑山科技大學 === 企業管理研究所 === 100 === Many businesses use some lovely shape, with virtualization cartoon image of characters, to deepen consumers'' impression and convey the brand idea, expectations and competitors Segmentation, increase its brand recognition and competitiveness. Real star...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/34693467235334151377 |
