| Summary: | 碩士 === 國立高雄應用科技大學 === 高階經營管理研究所碩士在職專班 === 100 === ABSTRACT
In the past, there were lots of studies investigating the impact of repurchase intention. However a robust framework has still remained to be constructed. This study aims at investigating the factors affecting repurchase intention for green products. It is assumed that self-image congruity, functional congruity, and social influence are potential independent variables while customer satisfaction is the mediating variable and attitude toward environment is a moderator. In order collect opinions from customers having experience with purchasing and usage of remanufactured toner cartridges, 280 questionnaires were distributed in the printer supplies stores around Kaohsiung, Taichung and Taipei areas. A total of 200 valid questionnaires were collected and used to examine research hypotheses. The results of regression analysis are concluded as follows: (1) Satisfaction perceived by the customers has a positive impact on repurchase intention for green products. (2) Self-image congruity has a positive influence on satisfaction. (3) Self-image congruity affects repurchase intention by satisfaction with partial mediating effect. (4) Functional congruity has a positive influence on satisfaction. (5) Functional congruity affects repurchase intention by satisfaction with partial mediating effect. (6) Social influence has a positive influence on satisfaction. (7) Social influence affects repurchase intention by satisfaction with partial mediating effect. (8) Environmental attitude does not show significant moderating effect for self-image congruity, functional congruity, and social influence on satisfaction. (9) Environmental attitudes does not show significant moderating effect for satisfaction on repurchase intentions of green products. Recommendations are made for green product industry based on the above findings.
Keywords: Self-image congruity, Functional congruity, Social influences, Satisfaction, Repurchase intention, Environmental attitudes
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