Study on Localization strategy of motorcycle industry in Vietnam

• Main Authors: Nguyen Thi Thu Ha, 阮氏秋河
• Other Authors: Chengter Ted Ho
• Format: Others
• Language: en_US
• Online Access: http://ndltd.ncl.edu.tw/handle/30842955750287781962

碩士 === 國立高雄應用科技大學 === 國際企業管理與製造產研碩外專班 === 100 === Localization strategy takes a very important role for the development of motorcycle industry in Vietnam. Localization of motorcycle industry in Vietnam has started for almost 15 years, but the strategy has not been studied and reviewed carefully. By methods of investigation, survey and data aggregation, this study analyzed the achieved results, limitations and critical points need to be paid more attention, based on data obtained from 5 major FDI motorcycle assembly enterprises. Research results showed that Vietnam's motorbike industry has reached into the final stage of the localization process. The rate of motor localization has reached the rate of 95% with few parts now needing to be imported. By 2012, five enterprises which accounts for almost all market shares, has been expanding towards research and development work to further meet domestic demand and exports.