| Summary: | 碩士 === 國立高雄應用科技大學 === 觀光與餐旅管理系 === 100 === This paper discusses the discourse of slow travel concept via commercialization of the udndata.com, whether its conceptual distortion? Furthermore, this paper explores the interactive relationships among the media, the tourism promotion board of the public sector, the tourism industry and tourist. Using“slow travel”as a keyword search for relevant reports to the analysis of text. Without the restriction of the start time, the deadline is January 31, 2012. Removing repeated content and the lower connection with the Slow Travel concept, finally, a total of 399 articles. Using discourse analysis, which focus on the purpose of this paper. The results which showed that the concept of Slow Travel at media period from 1980 to 2012 January 31 presents the public sector, tourism industry occupy the newspaper media main speaking position; media commercials; the audience were confused easily by one-sided of slow travel information.
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