The Study of Online Group-Buying and Complaint Behavior-The Moderating Effect of Promotion
碩士 === 嶺東科技大學 === 國際企業研究所 === 100 === While the population of online group-buying increase, at the same time the competition between online industries was getting more intense, therefore the online shopping sites were filled with an array of promotions to attract more customers, but often the purcha...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/18816150617549684903 |