Explore backpackers’ motivation, satisfaction, resistance and future intentions towards couch-surfing

• Main Authors: Mei-Yu Chen, 陳玫瑜
• Other Authors: Sheng-Feng Guo
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/35640694281594696271

碩士 === 康寧大學 === 休閒資源暨綠色產業研究所 === 100 === Couch-surfing (Couch Surfing, CS) is a type of mutual tourism emerged during recent years. The correlation between backpackers and couch-surfing is very interesting and worthwhile for us to take a closer look. This study was researched using literature analysis, expert interviews, and online questionnaires. Based on willingness to participate in couch- surfing, the questionnaire is classified into three categories: "Category A – Couch-surfers", "Category B – Willing to couch-surf, but has no prior experience "Category C – Unwilling to couch-surf" to explore backpackers’s motivation, satisfaction, resistance and future intentions towards couch-surfing. Use descriptive statistics, single factor analysis of variance, independent samples T-test, cross-analysis, chi-square distribution, and Pearson correlation statistical analysis. Results are as follows: 1. Significant differences in backpackers’ background for the three categories. 2. Motivation levels are significantly different for the three categories. 3. Category A and category B are significantly different in future intentions. 4. Category B and category C is significant different in resistance. 5. Significant relationship between travel motivation, satisfaction and future intentions. 6. No siginificant relationship between travel motivation, resistance, and future intentions. Results of this study can provide research references for tourism-related agencies, backpackers, tourism research units and experts.