A Study on Visitors’ Destination Image, Participation Experience and Perceived value in Cultural Festivals - an Example of Taking Part in Lantern Festival at Chao Tien Temple in Beigang
碩士 === 康寧大學 === 資訊傳播研究所 === 100 === The purpose of this research is to explore the destination image, participation experience and Perceived value of visitors participating in festive activities in Beigang Township and to analyze differences of these three variables for tourists with various backgro...
Main Authors: | Li-Hui Hou, 侯麗惠 |
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Other Authors: | Chih-Heng Tsai |
Format: | Others |
Language: | zh-TW |
Published: |
2012
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Online Access: | http://ndltd.ncl.edu.tw/handle/48746094212061817929 |
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