| Summary: | 碩士 === 銘傳大學 === 法律學系碩士班 === 100 === For enterprise manager, advertising has become one of the most efficient ways to promote their products or service. Because of high cost of communication, it is important to attract consumers immediately and provide fully information of their products or service in seconds. The way of advertising is no longer flat, now it is varied with the science and technology highly developed. Advertisement is closely related to people, thus if it is false, interests of many consumers will be infringed. Therefore, it is necessary to restrain the content and communication of advertisement. The Fair Trade Act 21 is the main regulation to restrain the advertisement in Taiwan. Thus, this study wants to research whether the Act 21 still fully restrain the illegality of five innovative advertisements that this study listed or not. In the last chapter, this study points out the direction of law revision by referring legislation in other countries to the shortage of Fair Trade Act in Taiwan.
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