The Impact of Market-Orientation on Organizational Performance in the Insurance industry - A Case Study on K Life Insurance Company

碩士 === 銘傳大學 === 風險管理與保險學系碩士在職專班 === 100 === In the current market environment, Market-Oriented approach is used by all businesses operating principle, in order to facilitate its new product development, marketing and design functions of integration. Market-Oriented approach represents the implementa...

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Bibliographic Details
Main Authors: Tsung-Hsin Huang, 黃聰欣
Other Authors: Cheng-Ming Liu
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/32240062536209632654