Motivation Factors to Enhance Employee Work Values and Organizational Commitment—An Investigation of Hotel Industry

• Main Authors: Yong-En Hsiao, 蕭詠恩
• Other Authors: 作者未提供
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/28601398890709789390

碩士 === 銘傳大學 === 觀光事業學系碩士在職專班 === 100 === This study aims to investigate hotel employee motivation factor, work values and organizational commitment. This study uses questionnaires as a medium for data collection. The questionnaires are distributed to 19 hotels with 30 copies for each hotel at a total of 570 copies distributed. The final 402 valid samples are collected from thirteen 5-star hotels, two 4-star hotels, and four 3-star hotels. The responsed rate is 70.5%. This study uses descriptive analysis, reliability test, correlation analysis, and regression analysis for data analysis and hypothesis tests. The results indicate that motivating factors significantly influence work values and organizational commitment. Work values also have a significant impact on organizational commitment. The management must understand the theme of relevant motivating factors for the needs and expectation of the employees that would stimulate their work values and finally enhance organizational commitment. According to the findings, suggestion and conclusion are provided for the hotel industry.