Pricing competition in the duopolistic market: analysis based on agent-based simulation

• Main Authors: Su, Hsin Chang, 蘇信璋
• Other Authors: Chen, Shu Heng
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/34270090534018389016

碩士 === 國立政治大學 === 經濟學系 === 100 === This study is the use of agent-based model combined with genetic programming to explore the impact of the price dynamics for the market share in the modular economy. Nowadays, the majority of enterprises use market share as the key performance indicators in the market, if the enterprise has a high market share, it can be determined to survive in this industry. The previous literature shows that manufacturers of high prices on the market under the modular economy will be better than the low-price manufacturers, depending on the important factors for quality. Expensive products are usually higher quality, easily favorite by consumers. My study is to investigate whether consumers consider in this system are based on the level of quality to decide to buy the product or not, and whether there will be price competitive situation, as well as the outlook presented by the market price dynamics system. In this paper, we design 39 markup rate’s parameter set and making price dynamic matrix diagram in accordance with the decisions of two manufacturers. Trying to analyze these known parameter set and the parameter set of the market share predicted by the linear interpolation. The simulation of the study found that in the modular economy price competition does not necessarily make the market share tends to a equilibrium point, or it may also tend to be a equilibrium path. But not necessarily high-priced manufacturers get to the market, there is no so-called winners with higher market share.