A Research of the Study of Service Innovative and Experiential Value of International Exhibition:A Example of “Theme Exhibition of Taipei World Design Expo 2011”

碩士 === 國立政治大學 === 廣告研究所 === 100 === According to the survey by International Congress and Convention Association (ICCA) , there are over 400,000 conventions and exhibitions hold around the world with total cost $ 280 billion. The International Association of Exhibition Industry (UFI) also mentione...

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Bibliographic Details
Main Author: 魏立欣
Other Authors: 祝鳳岡
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/g8599h

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