| Summary: | 碩士 === 國立中興大學 === 企業管理學系所 === 100 === In this study, we are going to explore Taiwanese firms’s entry mode choice and performance in Mainland China by using Transaction cost theory and Instituinoal theory. According to Investment Commission, MOEA, we select 1000 Taiwanese firms which have invested in China, and send the questionnaires to headquarter of firms. The valid questionnaires are 131, and the effective response rate is 12%. Through factor analysis、logistic regression、Two-Sample t Test to analyze the valid questionnaires. After the assay, we find that transaction cost 、country restrictions、investment risks、networking relations、mimetic behavior significantly influence fim’s entry mode choice in Mainland China. The findings mean that if Taiwanese firms face the high of transaction cost、country restrictions、investment risks、mimetic behavior, they tend to choose wholly-owned. In the other hand, specific asset and culture distance are not supported from our hypothesis. The last but not the least, the control variable：Industrial sector insignificantly influences firm’s entry mode choice and performance.
Finally, our research would like to examine the firm’s performance by using integration framework of theory. If the firm’s entry mode choice is based on the integration of Transaction Cost theory and Institutional theory , the firm’s performance will better than those which choose the entry mode choice is not based on the integration of Transaction Cost theory and Institutional theory. The empirical results show that: whether subjective performance or objective performance, the firm’s entry mode choice in accordance with the integration of Transaction Cost theory and Institutional theory will better than those which choose the entry mode choice in accordance with the integration of Transaction Cost theory and Institutional theory.
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