| Summary: | 碩士 === 國立中興大學 === 科技管理研究所 === 100 === Intellectual property rights (IPRs) used to be an unfamiliar element for businesses, have gradually become an important operation. Even for small and medium sized enterprises (SMEs), IP management plays a crucial role. Moreover, firms are run on limited resources and the management of IP assets is a complex task. In response to this situation, an IP service industry has emerged in recent years. However, there are gaps between customer''s needs and expectations and the breadth and quality of services provided by the service provider.
The purpose of this research is to explore the key success factors (KSFs) of the IP service industry. First, factors critical to the success of IP service providers had been identified through extensive literature review. Second, these factors were verified by interviews with practitioners of IP service providers. Finally, a questionnaire was designed and sent to managers dealing with IP affairs in companies. 71 valid questionnaires were recovered and 70% of the respondents'' position are manager or above.
The results were analyzed by SPSS 17.0 software and exhibited that “The Competence of the Service Provider”, “Offering High Quality and Customized IP Services”, “The Ability to Provide Suggestions to Strategic IP Deployment”, “Understanding IP Marketplace”, “High Standards of Business Ethics”, “Providing Value-added Services for Technology”, “Reducing Transaction Cost for IP Management” and “Having Good Reputation” are the eight KSFs anticipated by the customers.
The KSFs from clients'' perspective identified by this study will help IP service providers to enhance their competitive advantage and can be used as potential directions to offer customer-oriented services. In addition, governments can release related programs and policies for improving the IP marketplace based on our findings.
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