| Summary: | 碩士 === 國立中興大學 === 應用經濟學系所 === 100 === Flowers Festival in Xinshe is an important agricultural leisure event in the central Taiwan region, The purposes of government budgets executing are creating tourist recreation benefit, promoting agricultural leisure and tourism industry earnings. However, The visitor do not need to pay any entrance fee for Xinshe Flowers Festival, Therefore, the researchers unable to use market mechanisms to assess the benefit of recreation, but using methods of non-market mechanisms. Moreover, the number of visitors reached 1.5 million；the roads around Xinshe will result in traffic jam. Avoiding partial estimate of the benefit of recreation, the traffic jam time costs must be included in the travel cost.
This research applies travel cost method to analysis recreational experience and recreational benefits for the tourists who visit Xinshe Flowers Festival, and compared with two model in truncated negative binomial and on-site Poisson model to amend the truncation and endogenous stratification. This research use CS to estimate the benefit of recreation, and using Ordered Probit model to analyze tourists’ evaluation which divides all satisfaction factor analysis and cluster analysis into three factors and two clusters, and explore the composition factor of satisfaction.
This research concludes that:(1)The number of trip times relatively more for visiting Xinshe Flower Festival is dependent on the factors: the lower travel cost, motorcyclist, women, the elderly, low income, holiday visitors and greater tourists evaluation. (2)The empirical estimates traffic jam time cost into the travel costs, the benefit for Xinshe Flowers Festival are NT$1753 per person, total recreation benefit reach NT$1.31475 billion. If travel time costs are not included in the traffic jam time cost, the benefit for Xinshe Flowers Festival are NT$1878 per person, total recreation benefit reach NT$1.4085 billion. It means the benefit for Xinshe Flowers Festival overestimate the CS NT$125 per person and overestimate recreation benefit are 93.75 million.(3) The park planning is the main factors of tourist highest overall satisfaction item for Xinshe Flowers Festival, The personnel service is second item, and the friendly facilities is the third. On the individual satisfaction items, the highest score section is overall visual landscape of the Xinshe Flowers Festival, and the lowest score section is the planning of parking space and external transport.
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