The Study of Green Marketing for The FunctionTea Beverage Packed in PET of A Company in Taiwan

碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 100 === Some businesses start to make green products for safe and health to follow up green consumers who pursue safe, health and environment development.. The actions highlight the importance of green marketing on the business concept and marketing strategy. This i...

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Bibliographic Details
Main Authors: Chung-Sheng Lin, 林忠勝
Other Authors: 蘇明俊
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/44183926191987319686

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