Announcement Effect for New Product Publish and Listing of Concept Stocks: Evidence from the Taiwan Stock Market

• Main Authors: Chia-Wei Huang, 黃佳偉
• Other Authors: Mei-Chu Ke
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/31441657029181862925

碩士 === 國立勤益科技大學 === 工業工程與管理系 === 100 === In this study, the supply chain of product concept stocks as the research object.The main purpose of the event study method to explore the product concept stocks of new products announcement effect.The sample selected product concept stocks in the public media news reports supply chain, to the 2006-2011 study period. Explore the product concept stock of new product publish and listing of concept stocks announcements, the stock price on the domestic foundry. This analysis will date and product listing for the event is divided into two events in the future will produce during the abnormal return as well as whether the value of information: new products. The results show that the product stocks can be found in new product, the new product publish announcement of the iPhone 3G, Windows Phone stocks is the new product announcement effect. The new product listing announcement effect the entire sample of the iPhone, the iPhone 3G, the iPhone 4, iPhone4S, Kinect, Wii, PS Vita, the concept stock are the most new product announcement effect.