The Study of Synesthesia in Music Style and Color on Indie Labels Album Design

• Main Authors: Jo-TiChen, 陳若悌
• Other Authors: Chun-Heng Ho
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/86353645528867627838

碩士 === 國立成功大學 === 工業設計學系碩博士班 === 100 === Recent years, because of the development of digital music, sales of music album has decreasing rapidly；On the contrary, Taiwan's independent music market get well expanded with government actively promoting cultural and creative industries by holding concerts and cultural events. This phenomenon facilitating cross - over combination of music and arts, through the mutually collaboration, creators have different medium to present their thoughts and ideas to the public, and give audiences special experience of sensory stimulation. As this starting point, the study wants to explore the interaction of one sensory stimulation called another by understanding the Synesthesia between music and color, and also know that affect of human emotions within Synesthesia. Under the purpose, two objectives were discussed:(1) The correspondence between different styles of music and color. (2) The relationship of human emotions within music and color. According to above two points, following are the arrangements of experiments: First of all, selected four of different types of music from Taiwan's indie rock anchored which with non lyrics as the stimulus of the experiment; Second, in order to avoid the affect of result, produced questionnaire to excluded the subjects whom had already listened the stimulus before; Third, choose Sketchbook pro graphics software as a tool in the experiment; When listening to music, subjects can paint abstract color screen down and modify or adjust it unrestrainedly. In the study, invited 12 boys and 18 girls, 30 subjects as total for experiments; First, introduce the purpose of the study to subjects and let them fill in personal information as well, then describe the operation of Sketchbook pro graphics software, let subjects practice before formal started; Finally, play music stimulus and draw down the color image, then write down comments and feelings vocabulary after the end of the music; So far as the first phase completed. There are four stages of the experiment with four different music stimuli, duration time are 30-40 minutes approximately. This experiment will be measured by using Imgr online image color analysis tools in order to get a color-coded with the color version of the picture, and refer to the PCCS system tone map analysis its color version. Besides, using Analysis of Correlation to see the result of the relationship between music preference and the difficulty of synesthesia. The results four musical style and color are as follows: (1) Light music style: Color distribution - Light colors with Light colored area Hue - Light yellow, Light blue, Green Vocabulary of feeling - Fresh, Light, Sadness, Calm, Stability (2) Rock style: Color distribution - Pure tones, Strong colors and Blunt tone Hue - Red, Pink, Blue, Green Vocabulary of feelings - Strong, Stimulating, Exciting, Lively, Free, Youth, Anger, Anti-Social (3) Light rock style: Color distribution - Dark colors, Bright colors and Light tones Hue - Dark blue, Blue-green, Yellow Vocabulary of feelings - Depression, Low, Open, Calm, Fresh, Light (4) Hard-core and post-rock style: Color distribution - Deep colors and Dark tones Hue - Dark Purple, Pruple, Pink, Dark Blue Vocabulary of feelings - Mysterious, Intense, Depression, Sense of sweet, Heavy, Low The conclusions of the study are: (1) Color image is similar with semantic of music, indicating that the interactive relationship exists between music and color. (2) The result of color version shows hierarchy and refers to music is not only correspond to a single color, but corresponds to the brightness, hue and saturation. (3) Semantic words from subjects contains not only a general statement to distinguish the types of music, but also includes the rhythm of the music, melody and tone, which shows people’s feeling has mutual influence with music factors. (4) Correlation analysis shows mid-positive correlation indicates human’s emotion affects the process of synesthesia. Music is a non-verbal expression for creators to express their inner feelings and ideas. This study hopes giving designers a reference on music album design by understanding the relationships between music and color, makes creators convey their mood and thought on the works and into audience heart. Keywords: Synesthesia, Music Style, Color, Album Design