Effects of Time-based Leasing Contract in a Supply Chain

• Main Authors: Shih-HuanHung, 洪詩涵
• Other Authors: Cheng-Chang Lin
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/65444663525685646268

碩士 === 國立成功大學 === 交通管理學系碩博士班 === 100 === In this research, the leasing contract that offered by retailer is Time-based, and we divided the time-based leasing contract into two periods. Customer can exercise the option of the upgrade of the leasing product in the end of the first period, and retailer could use this mechanism to make sure about the multi products’ demand. Facing to different demand functions of customers’ bundles, according to the certain demand that retailer can make a quantity discount contract with manufacturer in advance. Our objective value is to maximize retailer’s profit and to decide the optimal pricing strategy. We make a comparison by three scenarios, no leasing contract, single leasing contract, time-based leasing contract respectively. And then we will compare whether retailer make a quantity discount contract in time-based leasing contract in advance to analyze the effects of the profit and the pricing strategy. From the numerical results, we observe that the profit that retailer offered time-based leasing contact to customer is better than no leasing contract or single leasing contract . Because retailer offered the time-based leasing contract could increase the numbers of customer bundles, the choices of customer bundles increased. The time-based leasing contact could increase the brand loyalty of customer. With the certain demand that retailer can make an quantity discount contract in advance to lower the purchasing and inventory cost. By combing these contracts in a supply chain, that could raise the retailer’s profit.