| Summary: | 碩士 === 國立成功大學 === 企業管理學系碩博士班 === 100 === In a knowledge-based economy, universities are an important source of inventions that result in new technologies of commercial significance. Since the enactment of the Science and Technology Basic Law in 1999, the academic research innovations have become more flexible for industry practical application. Government has introduced policies to induce university to contribute to industrial competitiveness in order to favor social and economic advancements. In the past decade, commercialization of academic knowledge is an increasing contested concept in many developed economies. How to effectively utilize academic knowledge has become a challenge and problem for university, faculty, company managers and policy makers. Furthermore, most studies show the empirical evidences about academic commercialization collaboration between firms and universities by qualitative method and case study, and this study is focusing on providing theoretical and empirical evidence in a quantitative way.
A questionnaire survey is conducting toward industry firms in Taiwan as samples. From an industrial standpoint would enable used to know the commercial practices of firms and improves our understanding of university-industry collaboration. The results of this study indicate that firms’ motivations and barriers all have positive and significant effects on perceived benefit and perceived risk. Besides, the perceived benefit, entrepreneurial orientation including innovativeness, proactiveness, competitive aggressiveness and the reputation all have positive and significant influences on commercialization intention. As a whole, the moderating effect of past experience is significant between perceived benefit and commercialization intention, also between perceived risk and commercialization intention.
It is expected that the study results could contribute for academics and universities to develop more effective and attractive strategies and policies in marketing their innovative research results in the future.
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