The Impact of Promotion Intensity、Brand Equity and Brand Preference on Purchase Intention-Brand Similarity as a moderator
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 100 === From the 1980s, the concept of brand extension has begun to receive attentions. Since then, brand extension has considered to be one of the important growth strategies. As a result, there has been a large number of literature concerning about the relative...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/82192454500216560075 |