A Study on the solar water heater user adoption intention by TAM－EXAMPLE of the South of TAIWAN

• Main Authors: Ming-ChunWu, 吳明峻
• Other Authors: Shih-Chieh Fang
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/68631637108160912282

碩士 === 國立成功大學 === 企業管理學系專班 === 100 === The solar industry has been the most watched in the future energy industry, is one of the most representative products of early solar water heater. To understand the key factors affecting the solar water heater using the intent and whether the use (or buy) Experience the difference, this study used the Technology Acceptance Model system quality, usefulness, ease of use, attitude, product involvement, with the intention of the relationship, and compare whether to experience the difference. Southern Taiwan consumers adopt the Internet survey empirical data analysis compiled questionnaire data using SPSS 17.0 and Amos 16.0. to verify that the analysis of the relationship between each variable. Verify the conclusions of this study can be summarized as follows:Not grouping the empirical results, system quality, usefulness, ease of use without a significant impact, useful to have a significant positive impact on attitudes, attitudes have a significant positive impact on the usage intention, product involvement on the usefulness of attitude significant positive impact, no significant positive impact on the ease of use. The empirical results have experience of the use (or purchase), system quality, product involvement for the useful, easy to use, and attitudes and the use of intention not significantly. Only attitude to adopt the intent is positive and significant. No use (or buy) the empirical results of the experience and system quality has a positive impact on the ease of use, product involvement has a positive impact on the usefulness of the product. Significant positive effect on perceived usefulness on attitude.