Choice Analysis and Mobile Broadband Service Purchasing Intention
碩士 === 國立成功大學 === 國際經營管理研究所碩士班 === 100 === The mobile smart device and mobile broadband service market is a rapidly growing and changing industry. The research in this paper better segments the mobile phone and high-speed mobile broadband market in the United States. The factors of segmentation have...
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| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56005710925383373301 |
| Summary: | 碩士 === 國立成功大學 === 國際經營管理研究所碩士班 === 100 === The mobile smart device and mobile broadband service market is a rapidly growing and changing industry. The research in this paper better segments the mobile phone and high-speed mobile broadband market in the United States. The factors of segmentation have been discovered through a literature review. Demographic items, along with the factors and constructs of this research, are statistically analysed using several methods. Finally, practical implications are created and concluded. The findings suggest specific demographic factors can help determine how to segment the market. It also identifies the factors which deter or encourage customers to purchase a smart device or mobile broadband service.
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