The Trend Study on The Development of Northern China Wedding Planner

• Main Authors: Juei-Hung Hsieh, 謝佳宏
• Other Authors: Ming-Ching Yang Dr
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/11189719566009713668

碩士 === 國立暨南國際大學 === 管理學院經營管理碩士學位學程碩士在職專班 === 100 === With the era of development and economic progress , a variety of innovative industry gradually on the market stage becoming a striking shining aura. Wedding industry in the history of tide influx catalytic come from the traditional wedding ceremony to nowaday in pursuit of new style wedding by the couple , especially the influence of ideas of China's reform and opening up , the novelty more humble tolerance and acceptance. With the enthusiastic development of the wedding industry , wedding planning career in full swing to seize business opportunities, to play the leading role in the wedding arena. This paper mainly focus on the wedding planning market to China 's northern city , a preliminary analysis of the wedding planning industry development status and the problems in the investigation of the issue given the proposed reference , in order to be more effective in the wedding market development, and the wedding industry in the future development of reference reference value and investment in the mainland market, Taiwanese businessmen have a previous understanding .. In this paper, divided into six parts : The first part is an introduction . Mainly discuss background , purpose and scope of the study . And documentary analysis. The second part describes research methods and design this article to introduce the object of this study , data collection methods and papers skills , and propose of study. The third part is the analysis of the results , including consumer analysis, the wedding industry status , national wedding planning industry trends , the development of the wedding planning , wedding planning staff , content and quality , and the wedding planning industry the analysis . The fourth part is the wedding planning development opportunities to explore , and analyze its advantages and disadvantages. The fifth part is to analyze the problems of the northern mainland wedding planning , and analyzes the development trend of the wedding planning industry The last part of this study were summarized , and follow-up study gives some reasonable and feasible advices.