Blue Ocean Strategy of Taiwan's wealth management --- A Corporation as Case Study

• Main Authors: Lo, Yu Ling, 羅玉鈴
• Other Authors: Lin, Lin
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/85651182831841978140

碩士 === 暨南國際大學 === 管理學院經營管理碩士學位學程碩士在職專班 === 100 === Wealth management business has been developed for many years in Europe and the United States. Taiwan, in 2001, passed the Financial Holding Company Act, and in 2005 opening up of the securities industry engaged in wealth management. Those laws make the wealth management market increasingly competitive. On the consumer side, diversity products make consumer difficulty to understand and enhance consumer to the wealth management market. Therefore, this study used case study and interviews with case company executives and other company’s executives. The study analysis the fives force of industry, SWOT, and blue ocean strategy. The conclusions are below. About the company’s future strategy and niche, the company need to know consumer’s preferences and company need to provide its full range of long-term configuration of services. The financial holding company use mergers and acquisitions to enhance the assets and services, personnel training and innovative products. About the company’s blue ocean strategy, elimination: removal of the concept of short-term fee-based industry, turned to give customers a comprehensive, integrated long-term asset allocation and investment services. Reduced: by way of mergers and acquisitions integration with other financial business, making a lot of internal work to streamline and reduce the internal processes. Upgrade: to provide integrated product to the customer, and someone professional services model. Creation: By M & A mode, allowing the FHC internal resource sharing, and provide cross-marketing, to provide customers of all aspects of asset allocation. Summary above, the case company has two innovative blue ocean strategies. First, through mergers and acquisitions, the company access to resources integration advantages and let the company have the first market share in the securities business and improve the company’s ROE and EPS. Second, the case company entre the Chinese market and provide a share of investment goods for customers. Including the ECFA and MOU, company A is the first company entering the Chinese market and obtain a QFII status. Therefore, company A launch the 50 fund and Chinese balance fund, let customer can invest A-share fund in Taiwan.