The application of cultural creative on brand values added in traditional industries
碩士 === 國立暨南國際大學 === 管理學院經營管理碩士學位學程碩士在職專班 === 100 === When encountering changeable economic environments, how do small and medium enterprises (SMEs) respond? How do SMEs with limited resources search for opportunities in changing environments and accomplish corporate transformation and growth with th...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2012
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Online Access: | http://ndltd.ncl.edu.tw/handle/73030862277915227968 |